Un-Digital Transformation:
From Corporate Office to the Pitch

Blog

Writing on what the transition teaches: leadership, systems thinking, and analog fundamentals.

Youth football match
July 2026

Three ways to spend next season

Stay at Hapoel, take a competitive team, or start something smaller. Each one costs a different Saturday.

Read →
Coach Eyal Wiseman on the pitch at Hapoel Tel Aviv
June 2026

The last day of the season

Twenty years in an office, I never had to end anything on a schedule like this. Turns out the hardest lesson was mine.

Read →
The first week at Hapoel
February 2026

The first week at Hapoel

I walked onto the pitch with a clipboard and limited experience managing kids. By Wednesday, I'd stopped taking notes.

Read →

About

I'm Eyal Wiseman. Most know me as "Coach Eyal". Few know that I've spent over 20 years leading global technology groups and transformation projects that improve business processes.

After two decades at Teva Pharmaceuticals, I left to pursue something different: personal development alongside growing young football players.

I was the expert who knew. Now I'm the beginner who tries, fails, learns. I develop alongside my players. Because people are people, across cultures, countries, and ages. Everyone wants to play and succeed.

Eyal Wiseman, from Teva offices to Hapoel Tel Aviv pitch

My journey in technology isn't over. Coaching has sharpened the leadership skills I'll carry forward.

This site documents the shift. Not a digital transformation, but a personal one. I'm acquiring new skills and refining old ones, ready to apply them as a technology leader in global organizations.